How Can Your Company Utilize Software To Backup Your Emails

In the midst of running a busy company, dealing with your email system might be the last thing on your mind. Many managers and businessmen fail to grasp the importance of protecting their email services. You likely use one of the mainstream email providers. Or, perhaps, you have a dedicated email service that your developers have created for you. Either way, you need a high level of protection for your incoming and outgoing messages. Read this helpful and important information so that you can better aid your company in its protection.


Why do you need to backup your emails?


When you staff use your email system, they often send sensitive data and files. Most industries need to send documents via email, and so it is no massive surprise that your company would need to do so. If that crucial information got into the wrong hands, though, you could have a massive problem. When hackers get hold of your sensitive information, you could find that they risk the integrity of your company. You can’t afford to lose clients because your systems are insecure.


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What email-centric software is available


There is a whole host of email-centric software that will help you to protect your services. Take a look at CloudMailGuard.com, where you can find all the details you need. If you look for one of the leading data software companies, you should find that they have a protection plan to suit your needs. The last thing you want to do is leave your current system as it is and risk any potential security threats in the future. Start researching right now so that you know which service best suits your company.


Avoiding spam and false emails


If you, like many people, get loads of spam emails each day, they could be more than just a pest. If you click a link in one of your messages, you might find that it downloads a file without you accepting it. If you click an insecure link, you could install malware onto your device without realizing. Various companies use malware to spy on your computer activity. If a third party can see your computer usage, they can also use that information against you.


Can you recover lost files?


When you lose files via email, it can mean catastrophic things for your company. You need to be aware that there are instances when you can’t recover files from your backlog of emails. Particular software systems will allow you to recover your data, emails, and files, should you delete them. In some cases, that could be useful when you have a business related emergency in your office.


What level of protection do you need?


When you get the right software for your email system, you can be sure that your email services will be secure. Ensure that you read reviews of different software developers so that you download the ideal program for you. You probably already have some antivirus software. If you want an extra level of protection, when sending emails, it might help to encrypt files so that nobody can access them. Let’s say a hacker does manage to get into your business email account, that means they can’t open any files. Only you have the tools to open the files, and so you can rest assured that all your documents will be safe.


When you run a business, you need to stay ahead of the game when it comes to new software. If you don’t know what programs could benefit your company, you should educate yourself now. If you take the opportunity to understand the world of technology, you will be your business’ best asset.



How Can Your Company Utilize Software To Backup Your Emails

Four Ways the Mobile Technology Has Changed the World

There is a famous saying, “If you want to predict the future and what is going to come, then better invent it as well.” This is what most technological firms are now trying to do. They are involved in inventing something or the other, in order to not gain competitive and technological advantages, but also make people’s life easier by contributing to the technological revolution. Companies, especially based out of the Silicon Valley, have gone so far beyond the use of the basic technology that it just is resounding to see how various technological advancements have completely changed the way we operate.


If you go to a social or a formal gathering, you will see people sitting online through their phones and there will be much more interactive sessions on the phone than face to face. This connectivity through mobile has also in a way played a significant role in how we are so engrossed in such phones that have become a routine part of our lives. The way people use their phones, is only possible through the introduction and now high penetration of smart phones. Through a decent smart phone, one can literally do anything and anywhere. Today, we are going to talk about some of the ways through which the mobile technology has changed the world and our lives.


Processing payments and online shopping


Smart phones today are not just mere devices of contacting people or socializing. They offer much more than just that. Through various use of applications and functions now processing payment through phone is very convenient and a common trend. To an extent some banks and companies have introduced ways to manage all of the bank statements, accounts and payments through the use of phones only. Besides payments some popular online shopping websites have now introduced their mobile functionality. This means now you do not even need your computer to shop online as phones will do the job for you.


Mobile Technology


Mobile phones as keys and passcodes


Some of limited functions that are still under the testing phase through the use of mobile phones are using them as keys and for passcodes. Using the barcode scanner for ticketing and other options has become pretty common. You will also see people going to concerts based on e-tickets on their phones. Similarly, using phones to save all your credit card information, bank and other passcodes is also another soon to be a common phenomenon.


Digital control


Ever heard of using your phones through Bluetooth device and connectivity to operate your heating, air conditioning and television screens? Well, this type of digital control centralized through the mobile phone is another brilliant invention. The trend has become very common in most cities of the Middle East and United States of America.


Connectivity besides the internet


Smart phones in the near future will not only limit their connectivity to the internet, but also third party devices like smart watches and tablets. This type of connectivity will further enhance the mobile phone penetration in our lives.


Author Bio: John Kelly is the author of this blog post, who works with a technology based firm, dealing with mobiles in the Canadian city of Toronto. After completing his Masters in Telecom, he partially associated with a legitimate custom paper writing service to provide assistance and guidance to the new and younger students of Telecom and Engineering.



Four Ways the Mobile Technology Has Changed the World

Recovering Your Lost Data: What You Should Know

OK, you’ve lost your data. I would put money on the fact that you’re in panic mode right now. There are hundreds, possibly thousands of people in the same position as you right now. This situation is never a pleasant one, whether your data has been stolen or lost accidentally. Data recovery can be a grueling process, but this posts aims to tell you what you need to know:


Step 1: Make Sure They Haven’t Moved


In some cases, your files may have just moved. Check everywhere to be sure that they’re not actually on your system anymore before you take bigger steps to recovery! Recovery can be a long hard slog, and you definitely don’t want to discover that it’s all been for nothing!


Step 2: Check Your Recycling Bin


The file may still be present in your recycling bin or trash can on your computer. If this is the case, simply restore from here to get your files back. Double check before doing anything else.


Step 3: Call for Backup


If you’ve taken precautions in the past, you might have your files stored on a backup disc of some kind. Double check to see if you have your files backed up anywhere else. It’s really easy to backup your files, even your text messages these days so you have no excuse.


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Step 4: Use Free Software


Even after a file is deleted from the recycle bin, it isn’t gone from the hard drive unless it’s been overridden. In order to ensure the file hasn’t been overridden, you should avoid using the computer too much. You can use free software to get your files back if this is the case. Here are some examples:


  • Recuva.

  • Photo rec.

  • Disk drill.

  • Wise Data Recovery.

  • Undelete plus.

There are plenty more for you to choose from too, and even some paid options if you’d rather use those.


Step 5: Speak to the Professionals


If the above steps haven’t worked for you so far, you need to contact professionals who specialise in data recovery. You might think that these companies are very expensive – but can you really put a price on your lost data? I didn’t think so. Some companies have a rule where you don’t need to pay if they haven’t retrieved your data, so you could look out for one of those. You either won’t pay or the money you do pay will be worthwhile because you’ve got your important files back. Win win!


To avoid having to recover your data in the first place, make sure you’re doing the following:


  • Protecting all of your important files with passphrases.

  • Keeping some of your files backed up somewhere else, like in another building or on the cloud.

  • Being vigilant when it comes to handing out passwords.

  • Giving employees guidelines so they know how they are expected to use data.

Now you know the best way to recover your lost data and protect it, you should be able to breathe a sigh of relief.



Recovering Your Lost Data: What You Should Know

Technology and Trade Shows – Combination That Works

One of the smarter ways in which a business can promote their line of products and services is by exhibiting at a trade show. Trade shows are still places where action-makers converge and where a clever brand can be successfully promoted. In order to do this the best way possible, you need to attract as many visitors to your booth and one of the easiest ways to do this is through use of modern technology.


Work the Social Media


One of the easiest and the cheapest ways to incorporate technology in your trade show efforts is through social media. Most probably, your business will already have profiles on various social networks such as Facebook, Twitter, LinkedIn or Google+ just to name a few. Well, these can be great allies in your trade show experience.


For example, you can tweet about the upcoming trade show, with a link to a video that you will make beforehand where you will be representing your trade show booth and what visitors will be able to find there. You can also share information with your Facebook followers, as well as your Google+ ones which will give you additional traffic from the search engine.


Technology and trade shows – combination that works


During the actual trade show, you can continue using these, sharing photos from your booth, most interesting events that you organize and more. If you really want to be creative, you can, perhaps, organize a scavenger hunt for your followers who will need to do various things at the trade show in order to get prizes. This will get shared a lot and more and more people will be coming to your booth.


Go Interactive


Trade show booths can be quite boring, let’s be honest. There is nothing sadder than a booth which has a few brochures that you can pick up, a bored member of staff who is reciting the same thing over and over again. Well, with a bit of technology, you can revamp this and make sure your exhibition display is truly something different.


For example, you can include iPad stands in your booth and people can use them freely when they visit. On the iPads, you can feature various promotional material about your business, your services and products. You can even include some games and competitions where the visitor with the highest score at the end of the day wins a prize. You will not believe how many people will flock to your booth and learn about your brand if you do this.


Install a Great AV System


It is very difficult to set your booth apart from the booths of other people and one of the ways in which you can do this is to go crazy with your Audio/Video system. Video displays should always be a part of your attractive trade show display as they will attract visitors and keep them busy when your staff is overwhelmed and when they cannot cater to everyone’s needs.


The sound is also very important and you need to ensure the highest quality of sound, especially if you will be holding presentations and other events at your booth. Of course, we are not saying that you should destroy people’s ears with the volume, but a quality audio system is still a great addition to your booth.


Make your promotional material high-tech


The days of giving people coffee mugs and key-chains as promotional material are long gone. Trade show crowds are younger and they want tech. You can give out USBs at your booth, with your logo and perhaps with a bit of information on your company on them. Even the traditional promotional material, i.e. the brochures should be digital. Give your users an easy and quick way to download the promotional material instead of carrying with them a heavy brochure.


Closing Word


Incorporating technology in your trade show efforts will not only make your booth more attractive and exciting. It will also give people a picture of your company as one that is not afraid to step into the future and one that acknowledges and accepts the way in which your particular business will be done down the road.



Technology and Trade Shows – Combination That Works

Best Mobile Under Rs.20,000 in 2015

Are you looking for a smartphone under Rs.20,000 in India? Check out this article, which discusses about Top 5 Smartphones, which can be bought in your budget in 2015.


The mid-budget smartphone segment of the Indian smartphone market has numerous offerings available for the buyers. If you are in the market to buy a smartphone under Rs.20,000, you will have various options starting from Apple to Micromax. Each and every smartphone claims to be better than the others. Though, each of them has its own PROS and CONS. Under this budget, one can easily buy a high performing smartphone, which can address the connectivity, entertainment and photography needs on-the-go.


Here, we bring you a list of top 5 smartphones, which can be a great buy in the mid-budget smartphone segment. All these smartphones are total value for money package deals, which have proven their capability in the Indian market. Let’s have a look upon them.


Xiaomi Mi4 16GB


    xiaomi_mi-4


The Xiaomi Mi4 is probably the best and most powerful Android smartphone under Rs.20,000 in India. This smartphone has been fuelled by a powerful 2.5GHz Qualcomm Snapdragon 801, Quad-Core Processor with 3GB of RAM, which is capable enough to run almost every big application and high definition game on this device. You won’t get this configuration in any other device of this range. This smartphone gets a 13 Megapixels rear camera and an 8 Megapixels front-facing camera for photography needs on-the-go. Sporting a 5-inch Full HD IPS LCD touchscreen, the Xiaomi Mi4 is a total value for money buy.


Samsung Galaxy A3


A3


The Samsung Galaxy A3 is the most beautiful smartphone in our list. The Samsung Galaxy A Series features a metallic body and doesn’t use the plastic body. The Samsung Galaxy A3 also gets a 6.9mm thick metal body, which adds stars to this smartphone. This smartphone sports a 4.5-inch Super AMOLED touchscreen display, which produces 16M vibrant colors on the device. This smartphone has been powered by a Qualcomm Snapdragon 410, Quad-Core Processor clocked at 1.2GHz. With 1.5GB of RAM, this smartphone can perform multi-tasking with an ease. For photography needs, the Galaxy A3 gets an 8 Megapixels Rear and 5 Megapixels front-facing camera.


HTC Desire 820Q


820Q


The third smartphone in our list comes from the leading Chinese brand, HTC. The HTC Desire 820Q is a high performing smartphone in this range. It can be called as a great combination of specs, features and brand name. The HTC Desire 820Q gets a 5.5-inch TFT Capacitive touchscreen display, which produces an HD resolution of 720 x 1280 pixels. Just like Samsung Galaxy A3, the HTC Desire 820Q is also powered by a 1.2GHz Qualcomm Snapdragon 410, Quad-Core Processor but with only 1GB of RAM. Though, it has got a better 13 Megapixels rear camera and an 8 Megapixels front-facing camera for selfies.


Lenovo Vibe X2


VibeX2


The fourth smartphone in our list is Lenovo Vibe X2. This smartphone attracts young buyers towards itself with elegant and stylish body design. It gets five stars for its attractive build. This smartphone features a 5-inch Full HD IPS LCD display, which produces 16M vibrant colors at 441 ppi pixel density. For multitasking activities, the Lenovo Vibe X2 has been powered by a 2GHz Cortex A17 and 1.7GHz Cortex A7 Quad-Core Processors with MediaTek MT6595m True8Core chipset and 2GB of RAM. This smartphone houses a 13Megapixels rear camera with Led flash and a 5 Megapixels front-facing camera for selfies and video calls.


Nokia Lumia 830


lumia830


Last, but not the least. The 5th smartphone in our list is the Nokia or Microsoft Lumia 830, which is the only Windows Phone 8.1 OS running smartphone in the list. The Lumia 830 sports a 5-inch ClearBlack IPS LCD Display, which is protected by Corning Gorilla Glass 3. It is powered by a 1.2GHz Qualcomm Snapdragon 400 Quad-Core Processor with 1GB of RAM. The latest Windows Phone 8.1 OS offers a ton of exclusive features to the users, which are not available on Android Smartphones. For photography needs on-the-go, the Lumia 830 houses a 10 Megapixels rear camera with Carl Zeiss optics and PureView technology. For selfies, it gets a 0.9 Megapixels 720p front-facing camera.



Best Mobile Under Rs.20,000 in 2015

Fantastic Ways Mobile Phones Can Improve Your Business

Mobile phones have come a long way in the past few years. Since smartphones exploded onto the scene, the mobile market has never been the same. Smartphones have transformed technology, gaming, and even business. But how exactly? Well, there are a lot of ways in which mobile phones can help improve your business. The main thing is they make it easier to get your jobs done on a daily basis.


Here are a few of the key ways that mobile phones can improve your business, and probably already are:


Efficiency

One of the major advantages of mobile phones concerning business is that they can improve efficiency. You see, smartphones these days operate like miniature computers. The amount of data and information they can hold and access is almost unprecedented. And because of this they make business operation much more efficient. For instance, if you or your staff find yourselves running late from your commute you’ll still be able to get work done on the move. You can be sat on the train or at the bus stop and use your mobile device to access work documentation or emails.


Connectivity

The biggest impact mobile phones have brought to the table is improving business connectivity. Smartphones give users a device that allows them instant internet access wherever they are in the world. This has made corporate business much more globalised. This has become even clearer with the increased influence of mobile apps. So much so that it’s even possible to get a business app developed for your company. Mobile app development is proving to be a cornerstone of modern business. And the best part about it is that it allows customers to access and interface with your business at any time. As long as they have the app on their phone they can access it during their lunch break, or on the long train journey home.


Convenience

You also need to remember how convenient smartphones are. As I mentioned before, they’re like a small, portable computer. A pocket sized laptop that fits comfortably in your bag of pocket. It’s much more convenient to take your mobile phone on the train or the bus and use it to do work than to take your laptop. The phone is lighter and takes up much less space. It’s handheld and travel-friendly. And the other good thing is that many of the applications you use will be more simplified and condensed on your phone. As a result, they’re likely to be much easier to use.


Mobile Phones Can Improve Your Business


Communication

Communication is one of the key principles of business. If you want to have success and you want to keep your staff and clients happy, you need to communicate. A mobile phone means you can call people while you’re on the move. You no longer have to be in the office to make your daily calls. You can make an important call from your car while you’re racing to your next meeting. Remember to use hands-free though! You also have email on the move with a mobile phone. Email marketing can make you a lot of money for your business and is vital for advertising. Meaning you can communicate with clients all over the world wherever you are.



Fantastic Ways Mobile Phones Can Improve Your Business

What To Expect From Smartphones Of The Future

I don’t know about you, but I’m amazed at the speed that smartphone technology evolves! It seems that, each year, new models get released. They come with a plethora of weird and wonderful features that previous generations didn’t have.


I remember when I first made the move from a “regular” mobile phone to a smartphone. One of the cool features I liked was the gyro sensor that my new device had. Suddenly, pinball games were more fun to play! Not to mention the other uses, such as a virtual spirit level (suitable  for the DIYers).


Some industry critics believe that the market has reached a plateau. The new features that today’s models feature aren’t anything mindblowing. Do you remember when the world’s first camera-enabled mobile came out? That was incredible! Nowadays, critics argue that the latest features are just “improved” versions of existing technology.apple


So, what does the future have in store for tomorrow’s new smartphones? More of the same from what we already have? While I can’t tell you what’s happening in the future, I can give some pointers of future technology we are likely to see! Here are some of the top requests for the mobiles of tomorrow:


Augmented Reality


Yes, I know that there are some smartphone apps that claim to offer augmented reality features. But have you noticed that just involves taking a picture of something and geo-tagging that image?


Such features are useful if you always forget where you park your car, for example. But what happens if you want to use your phone’s camera to identify a landmark in real-time? Inroads are getting made into this technology. And it’s likely we’ll see it developed as part of the feature set for tomorrow’s handsets.


Cheaper prices


While not a feature as such, it’s no secret that today’s smartphones cost a small fortune. One of the classic examples of “expensive” handsets is the Apple iPhone.


I read over at https://www.facebook.com/IssaAsad1 how there is a federal “Lifeline” assistance program. In a nutshell, it’s for people that can’t afford cell phones.


I find it absurd that in today’s modern world companies charge so much for technology that costs so little to produce. I remember reading an interesting article from TIME magazine about the tear-down cost of an iPhone 6 16GB. The retail price for the handset from Apple is $649 in the United States. The cost to build it is $200!


There will come a time where consumers will refuse to spend nearly four-figure sums on a new cell phone each year or two. When that time comes, I will guarantee you that smartphone prices will drop significantly!


Bendable Smartphones


Today’s cell phones are all fixed “candy bar” devices. Some might have a flip-screen whereas others could have a sliding cover for the keyboard. But one thing that all these devices have in common is that they are inflexible.


Sometimes a smartphone just doesn’t fit well into your pocket or handbag. Future devices are likely to be flexible so that you could “mold” it as required. What are your thoughts of bendable smartphones – would you buy one?



What To Expect From Smartphones Of The Future

2015: A year for New Smartphone Inventions In

A new year and a new beginning for everyone, and we all are excited about what’s coming now. What the new brands are coming up, what technologies are being up in the market. And for the tech savvy the coming up of a new smartphone with new features and technologies.


2015 has so much to give to the people, and according to the Value Walk there is a sound for many high end devices from big brands this year. The summering devices which will grace the market are


LG G4: LG has always come up with outstanding devices at much affordable prices, LG mobile phones in India have created a reputed market which further makes the users intact and expect for more. LG G3 has made a great impact in the market and had increased sales, somewhat after the success of LG G3 there is one device going to be launched this year which is LG G4 which can certainly among the best smartphones. News is such that LG G4 will be coming up with


LG-G4


  • The new LG Gpen, which is sleek and handy

  • A5.7inch HD-IPS+LCD display screen

  • LG G4 powered by Qualcomm Snapdragon 801/802,805/807 chipset

  • A 15 or 17mp  primary camera with 4mp selfie camera

  • It supported with 3GB RAM with 32GB model or 4GB of RAM with 64GB model

  • A battery of 3,500mAh and will be offered at a price of INR 57,000.

HTC ONE M9: HTC is one of the most commending companies which have grown with its quality devices; they are affordable and come with many great high end features. To proclaim more of the market share HTC mobile phones will be coming up with a new model which is HTC ONE M9, as for ONE M8 this will be more stylish and will be enrolled with great features.


HTC-One-M9


  • It will be featured with a 5.5 inch full HD screen

  • powered by Qualcomm snapdragon 810octa-core chip with 64-bit architecture

  • HTC ONE M9 will be running on Android 5.0.1 Lollipop OS and will be customised with HTC Sense 7UI

  • For the camera it will have a 20.7mp primary camera and a 13mp front camera, it may even come with an UltraPixel shooter

  • Its speculated price would be INR 47,000.

APPLE iPHONE 7: With a great extravagant launch of both iPhone 6 and iPhone 6+, Apple is on no stopping spree and is all set to bring up iPhone 7 in the year 2015. May be it will be iPhone 6S and it will be seen with so many new things which apple has not been able to come up with. It will be equipped with some new different features including


Apple iPhone 7


  • It will be coming up with the basic 7inch screen with a much slimmer, lighter look  and a curved up design. It will be featured with sapphire glass screen which will be much durable than gorilla Glass.

  •  It will be featuring a wireless charging

  •  The phone will run on iOS 9, which will be much powerful and will have so many new features

  •   iPhone 7 will  be featuring improved camera with DSLR quality picture

  • This device will be coming for INR 70,000

SONY XPERIA Z4: Sony has always been up with many new devices, featuring high end specs and quality devices. And for a much better perspective it has yet again come up with a flagship model which is Xperia Z4. Z4 seems to be a power pact smartphone with great features like


Sony Xperia Z4


  • Z4 will supposedly sport a 5.5 inch full QHD display screen

  • Powered by Qualcomm Snapdragon 810 processor with 4GB RAM

  • Z4 will be running on Android 5.0 Lollipop operating system

  • Sony Xperia Z4 will be coming up with a 34GB mode

  • a 21mp primary camera and with a HDR mode.

These are the top smartphones which will be coming this year with new technology and great design and will surely win a great appraisal by the smartphone users.


Author Bio: Nandan Gupta is a Consumer Electronics Expert working with Zopper.com, which is the best hyperlocal marketplace (online and offline) website & App in India. He is an engineering graduate in computer science and has been closely following consumer electronics & Smartphone gadgets space from last 5 years. He also is a technology blogger for the past 3 years.





2015: A year for New Smartphone Inventions In

Benefits of Franchise Marketing and Development Marketing Strategies

While it is true that shopping online might be the future, judging by some of the most recent statistics and researches, this future is unlikely to arrive anytime soon. Although in the last couple of years, internet has gained significantly on its importance in our mundane lives, as well as brought us all together as a species all across the globe, when doing business on which their livelihood depends, most people still think locally. So even today, the convenience of vicinity plays a great role in every aspect of one’s business and this fact should not be frowned upon but fully embraced as a useful ally.


Benefits of Franchise Marketing


This fact, penetrates all layers of business world leaving no stone unturned, world of marketing included. As mentioned earlier, the recent researches have proven that, while it is true that nationwide or even global marketing are constantly on the rise, when it comes to cost-effectiveness, franchise marketing is still second to none. With this in mind, everyone can clearly see that this is a notion whichonewho is a leader of a company simply cannot afford to overlook.


Addressing The Local Market


Nationwide marketing campaigns are serious endeavors, usually achieved by the use of mass media such as national televisions, radio or internet websites, which are all very effective, but as such major projects very expensive. Sometimes, local franchises simply need to address their local market for both their financial survival, and general health of both local and global economy.


Every local market is a delicate eco-system, which needs can only be addressed and accommodated to on spot. This is why many researches show that, despite all the expenses, franchise marketing is15-20 times more cost effective than national or global marketing campaigns are. A thing that today, no company or marketing expert can afford to overlook.


Improve Franchise Marketing


While it is true that local franchise marketing is often necessary, establishing a successful, sustainable small business marketing system can be quite tricky sometimes. The greatest trouble about it, comes from the fact that franchise administration alone often lack the knowledge that is necessary to conduct it on their own, and seldom have resource for expensive campaigns.


However, in a recent interview with people working in afamousmarketing agency from Sydney, we found out that for very moderate price, they are willing to offer a great variety of services, essential for successful franchise marketing. They claim that the best way to empower your franchise as an institution of local economic significance, lies in creating highly customizable marketing materials combined with various learning resources. This kind of deal also offers a training courses for your employees as well as organization of various both online and in person educational events.


Marketing


Knowing The Local Market


In the end, it all still comes down to footwork. In order to successfully conduct any of the marketing reforms in one’s franchise, it is necessary to conduct a proper local market research. This when used in combination with the right marketing advice and training creates a force that is bound to result in a great success and return any effort invested many times over.


When it comes to the improvement of the level of your business, one thing is same for both local and global level. A true leader must do all that is in his or hers power in order to give their business an upper hand over their competition, thus also creating an advantage from which, everyone in his or hers employ is bound to benefit. Truly a win-win scenario.


Dan Radak is a web hosting security professional with ten years of experience. He currently works with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also interested in small business marketing.



Benefits of Franchise Marketing and Development Marketing Strategies